![]() ![]() For incoming mail – Origin IMb Tracing service helps you track when customers' checks, replies, or orders are on the way back to you.For outgoing mail – Destination IMb Tracing service gives you information about when your mailpieces will reach their destinations.Both keep you in the loop and let you know when mail will arrive: USPS provides two types of IMb Tracing that let you know where your mail is, and when it will be delivered. ![]() IMb Tracing provides raw scan data as incoming and outgoing mail pieces are scanned throughout the mail stream. This is tracking data that isn’t available on USPS’s website. IMb Tracing can be a very time consuming and challenging process to set up. IMb (Intelligent Mail Barcode) Tracing is a service provided by USPS that gives near real-time tracking information for your mail. Here’s a behind the scenes look into how we track mail at Lob. With Lob’s direct mail API, direct mail is easier to track than ever. But we both know these marketers are missing out, and that's why we're writing about intelligent tracing. That’s partly why many marketers have focused all their energy on online channels like PPC and email marketing, leaving direct mail behind. It is a big time sink for senders to setup a tracking system for their direct mail. Direct mail has a reputation of being a pain to track. ![]()
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